Disaster Recovery Planning Essay Example | Topics and Well Written Essays - 2000 words

Disaster Recovery Planning - Essay Example This article looks at the various essential elements of disaster recovery planning how NIST guidelines can be applied to implement a disaster recovery plan. Physical risks for business include and are not restricted to natural calamities like Earth Quakes, Storms, and Floods etc. Fire accidents, power failures, Use of Unsafe machinery and Equipment all come under Physical Risks. Malfunctioning of Individual units in a system, Network Cables, Cable tapping are some of the physical factors that pose risk to a Business (Cooper, 1995). Physical risks to a business also include risks to the physically existing things like buildings, the computers, related media and equipment. Few of the physical risks are mentioned below. Natural Calamities: Natural Calamities like Earth Quakes, Storms and Floods disrupt any business and their corresponding data that is stored. A single quake can destroy entire business information in no time and nullify its existence. Continuous monitoring of this information and assessing the risks that these factors cause, becomes an important issue. All business data and resources (movable and immovable) are at stake if risk due to these factors is not analyzed. Malfunctioning of Cables and Other C... All business data and resources (movable and immovable) are at stake if risk due to these factors is not analyzed. Malfunctioning of Cables and Other Components: Another major risk faced by the business is due to the improper functioning of components present in a system or the Network cables that make up the backbone of any network. Hardware faults are inevitable, so nullifying them will not be possible. Their affect could be equally frustrating and annoying. Even these cause many problems to the organizations that include data loss, increased response time, network congestions, and un-timely break up of systems and temporary stagnation of work (Cooper, 1995). Managing these risks is not only necessary but also very important for the growth of an organization. Trashing: Trashing, also known as dumpster diving is a possible physical risk commonly found in the corporate sector. In this method, sensitive data is searched for in the trash and most of the times, the crackers become successful. History has proved that many industrial spies achieved remarkable success with this approach. It is common for crackers to find useful information in used tape drives, disks and discarded print outs. Crackers often find computer manuals, passwords and other information in them. All sensitive data that should not be saved will be saved and can be easily recoverable from trash. This becomes the initial point for the risks. A cracker sees a highway ahead to breach the system with this approach (Cooper, 1995). Eaves Dropping: Business data may be prone to interception with this approach, commonly known as Eaves dropping. It is a known fact that upon pressing a key on the keyboard, Electro Magnetic waves will be generated

Control Mechanisms Team Paper Essay Example | Topics and Well Written Essays - 500 words

Control Mechanisms Team Paper - Essay Example The main types of control mechanisms used by AIG are administrative control and management control, budgeting an cost control, quality control and auditing. For AIG, control is a multidimensional activity. It is diagnostic and prognostic. It examines past activities and proposes future improvements. It monitors present activities to assess a company's health. It must foresee future barriers and prepare to overcome them. Though realistic and concrete, control must be concerned with hypothetical sales potentials and future goals. It deals with firm yardsticks and standards, yet requires flexibility (Dobson and Starkey 2004). Control helps AIG management to reach goals efficiently with a minimum of error. From knowledge gained through control mechanisms, management is better able to relate resources and programs to goals. Control mechanisms are intertwined with planning. Without a plan there is nothing to control, and without control, marketing plans probably cannot be realized. Inseparable components of management, both use many of the same tools, such as sales forecasts and budgets. The general purpose of control mechanisms is to help achieve internal and external balance.

Just Between You, Me, and My 622 BFFs Essay Example | Topics and Well Written Essays - 1750 words

Just Between You, Me, and My 622 BFFs - Essay Example The social media impacts a lot of the children’s development. The author of the essay illustrates this very vividly. At the beginning of her article, Orenstein addresses the case of a fourteen-year-old teen by the name Erin. The teen confesses that she began engaging herself in online activities since she was in third grade. This brings out the fact of how early the children get exposed to the internet and the social media. The early exposure to the Internet makes them adopt new behaviors and lifestyles that may be unhealthy. For instance, Orenstein comments on how Erin and three of her friends shunned a healthy meal prepared by her mother, for a bucket of shamrock-shaped, green frosted sugar cookies bought at the grocery store. By so doing, the author tries to bring to the audience the effect of continued exposure to the internet on the children. What their mother thinks is important for them may not match their knowledge gained from the internet. It is unfortunate that they may prefer taking what the internet advertises. In this case, the sugar cookies sounded so popular to them since they were bought during the celebrations of Saint Patrick’s Day. This can be attributed to the fact that the four teens had been online from as early as age seven or eight. The author uses the three teens to illustrate how the children in the present era are so much attached to the mobile devices, ensuring they have internet everywhere and at all times. She notes that Erin and her three friends each owned an iPod touch, used computers daily.

Health and Human Services Assignment Example | Topics and Well Written Essays - 750 words

Health and Human Services - Assignment Example The following denotes factual data on the racial and ethnic disparities in the US health and human services sector: †¢ Prior to 1994, the medical enrollment database only enlisted existing races as white, black, and other or unknown (Academic Journal, Sequist and Schneider 2006, pp. 1455). †¢ Over 50% of African Americans don’t receive appropriate key medical procedures relative to whites (Report, Committee on Understanding and Eliminating Racial and Ethnic Disparities in Health Care 2009, pp. 2) †¢ Between the years of 200 and 2008, the percentage of dialysis patients increased overall, but blacks and Hispanics were less likely to be registered on waiting lists relative to whites (Government, U.S. Department of Health and Human Services 2012). †¢ Over the years, health services providers have both intentionally and unintentionally communicated lower expectations for patients in disadvantaged racial and ethnic positions (Academic Journal, Sequist and Schneider 2006, pp. 1456). †¢ In 2009, Blacks and Hispanics were the least likely to receive to receive medical attention on diabetes relative to whites (Government, U.S. Department of Health and Human Services 2012). †¢ 66% of young non-Hispanic white adults aged between the ages of 20 – 29 are twice as likely to get private health insurance coverage as Hispanics, who stand at only 33% (Report, Cohen and Bloom 2011). †¢ In 2007, Blacks made up almost half of the patients suffering from HIV/AIDS, despite being just 13% of the US population (Government, 2010).

Article Review Assignment Commonwealth Fund Article Essay

Article Review Assignment Commonwealth Fund Article - Essay Example A lot of money is required to fight with the health expenditures. Health care expenditures are rising at a fast pace with every passing year. It has risen to an alarming figure since the past 6 years imposing threats and stress on the income, businesses and families.1 US has been making efforts to reduce the expenses by increasing the quality of health care and insurance systems. They are making every possible endeavor to slow down the rate of expenditures that is spent in large amounts on medicines. To control this even healthier environment should be provided so that the public comes across less hazardous situations and this way the expense can be controlled to quite a limit. Health care expenditures are posing a threat on the federal budget too since a large amount is spent on health issues whereas this amount can be used towards a much better direction. Efforts were made to organise public care to reduce the size of the budget which is being lavishly spent on health care. Over the last few years it has risen to triple the amount from 5 percent to 50 percent. Reports show that U.S. spends approximately 16% of GDP on health care compared to 8 to 10 percent in most major industrialised nations.2 Studies show that efforts by third party payers to lower cost growths have achieved mixed results. Although private insurance payers have reduced their expenditures but still a large number of parties still fail to do so. This leaves the overall figure of health care expenditure unchanged to quite an extent. Some of the worth mentioning and cosiderable factors contributing to these problems are inadequate and inefficient use of care,incentives or rewards provided to the workers are very high which exceed the normal budget and as a result the economy suffers. The price of the medicines and cure provided is way too high. It is not at all compatible with normal man's 12income. This leads to frustration and mental stress which itself requires a cure. There is lack of care. Public is not aware of the precautionary measures that need to be taken and thus they suffer from diseases which require expensive medicines. There is not accurate transfer of information. Inadequate information can lead to wrong prescription which can be equally harmful. Long Term Factors Contributing to Health Expenditure: A few long term factors are also responsible for the high expenditures. They are also considered as the most primary ones. This includes introduction of innovative technology, new ideas and machinery without instructions for their proper use. If the ideas are not properly put into action they might give birth to ineffective and simultaneously wrong use. Proper guide will not be provided and thus it is bound to enhance the problem even more. If the services of some other hospitals are taken into consideration, they increase the federal budget consequently giving rise to expenses. Chronic diseases are rapidly increasing and the federal budget sometimes does not allow purchase of the appropriate medicines and even if this is done, it sometimes badly affects the country's economy and poses threat to the country's budget. This situation makes it even more difficult to cope up with other expenses the state has to cater to.4 One major reason United States suffers more than

Advertising Consultation Case Study Example | Topics and Well Written Essays - 2000 words

Advertising Consultation - Case Study Example This paper discusses an advertising consultation of Ben Cohen and Jerry Greenfield, one of the leading producers of ice cream products in the UK market and other parts of the country. The company history date back in 1981 when two friends, Ben Cohen and Jerry Greenfield took a correspondence ice cream course after their college education. They their first ice cream shop in a renovated petrol filling station in Burlington, Vermont and later on their first plant in 1981. Since then, they have expanded their ice cream market to France, Canada, Belgium and Netherlands. Lately, there has been a great threat in the ice cream industry more so from Haagen-Dazs, a leading ice cream company that has a the highest market share in the market. This paper discusses advertising consultation advices to Ben Cohen and Jerry Greenfield on the tactic they should apply for them to survive in the market. To maximise sales within any market a sound, well defined target market group of consumers is essentia l. Describe/identify the UK target market that would best suit Ben and Jerry's premium ice cream. Is its primary segment different from that of Haagen-Dazs target Are the two brands too similar in their positioning to the consumer.Ben and Jerry's premium ice cream can still dominate the market thereby maximising sales within any market.... (Steenkamp and Ter Hofstede, 2002) Ben Cohen and Jerry Greenfield need to be market-focused or customer-focused in for them to succeed in the ice cream industry. They should first determine their potential customer's desire and then produce super premium ice cream appropriately according to the taste and preferences of their target group. According to marketing theory and practice, it is usually justified on the belief that a customer uses a product because they have a need or because they have perceived benefits. (Pine, 1993) Before Ben and Jerry Greenfield can market their premium ice cream, they need to strategize their target. This call upon them to use targeting strategy which is the selection of the customer they wish to sell to them their premium ice cream. For this case, their decision on targeting strategy should call upon them to ask themselves which segment they need to target. When Ben and Jerry Greenfield will be targeting, they should follow the following steps: Market segmentation Target choice and Product positioning 1 Market segmentation is usually the process whereby a market is divided into distinct subsets that have similar needs or those that behave in the same way. Since each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. This means that they are likely to have similar feeling and ideas about a marketing mix comprised of a given product that is sold at a given price, promoted and distributed in a certain way. (Steenkamp and Ter Hofstede, 2002) Usually, the process of segmentation is distinct from targeting and positioning as targeting chooses which segments to address while positioning designs an appropriate marketing mix for each segment. For

Main Characteristics Of A Marketing-Oriented Organisation Essay

Main Characteristics Of A Marketing-Oriented Organisation - Essay Example The basic orientation of a company can be reflected by strategies, structures, and cultures. Each of these must be integrated so that a clear corporate position can be ensured through marketing efforts. Stensrud (1998) also claims that it takes a well-orchestrated effort to develop a marketing orientation. In order to accomplish this feat, there are several key factors that must be carefully taken into consideration. First of all, a company must have access to capital. Secondly, they must emphasize the importance of long-range planning and spend strategically. There must also be appropriate distribution channels, middle managers who know what they are doing, up-to-date systems, and the ability to stick to new strategies. Leaders must be put in place that can handle the new system that comes along with a marketing-oriented organization. According to Answers.com (2010), the needs of consumers need to be focused on rather than the needs of the company that is producing a good or service. This means that an integrated and goal-oriented philosophy needs to be followed by the organization as a whole throughout the process. In fact, the needs and goals of the consumer need to be achieved before the needs and goals of the producing company in order for the producing company to be successful in even reaching its goals according to the idea of the marketing concept. Selling reached an extreme level of difficulty after World War II since it could no longer be achieved by hard selling. This is because the variety of products increased following the war. Furthermore, the level of discretionary income of consumers had increased and, therefore, those consumers could afford to use a little more freedom in their purchase decisions. This was further complicated by the fact that organizations were not able to accurately predict the changing needs of consumers (NetMBA 2010.