The Power of Thinking or Feelings in Crest and Vaseline Advertisements Essay - 3

The Power of Thinking or Feelings in Crest and Vaseline Advertisements - Essay Example Vaseline persuasively uses pathos because of its emphasis on the word â€Å"feel,† so that the audience can â€Å"feel† its sincerity regarding the benefits of its product, and then it expounds on the scientific backup of these benefits to fully convince the audience that it is the best lotion in the market. The main positioning statement of the ad is â€Å"feels good, does well.† The statement is simple, but its meanings are varied. Vaseline uses the words â€Å"feel† and â€Å"good† to underline emotions. It is stating that its lotion feels good on the skin while providing emotional benefits too. Instead of just stressing its ingredients, it centers on the resulting â€Å"feelings,† which is related to â€Å"goodness.† Another impact of the feelings of goodness is having a good day. When people feel good, they tend to do well in school, work, and home. Feeling good starts the day with happiness and improves quality of life. After the short introduction on what the product makes consumers feel, a longer explanation is below it, where scientific words are added. The long paragraph stresses that the product is the â€Å"next generation† of Vaseline lotion, which suggests that it is current and not an â€Å"old† formula. The words â€Å"pure† and â€Å"natural† make Vaseline a â€Å"natural† product, even when it has chemicals too. The main goal is to relate Vaseline with the goodness of â€Å"Nature,† but one that is scientifically tested and perfected. The words â€Å"new formula† and â€Å"infuse moisture deep down† accentuate that the product is the latest tested formula that goes beyond other usual lotions. The â€Å"rich feel and glowing skin† is a suitable end, since many consumers want their skin feeling smooth and looking young and fresh.o reinforce its sincerity further, another strategy of Vaseline is its â€Å"Money Back Guarantee.† T he ad has a blue stamp, a stamp that symbolizes something assured and permanent.     

Wireless Security Best Practices Guide for Business Essay

Wireless Security Best Practices Guide for Business - Essay Example Every company in today’s world is run on wireless network technology. Local Area Networks, generally called LANs, are privately-owned networks within a single building or campus of up to a few kilometers in size. They are widely used to connect personal computers and workstations in company offices and factories to share resources and exchange information. Deploying wireless LAN or wireless network is something like a pilot without instructions to fly an aircraft. One will probably get off the ground; the next thing is probably a matter of chance, someone is likely to get hurt. As it is defined in RFC 2196, the IETS’s site Security Handbook, a security policy is a formal set of rules through which people who are given access to organization’s technology and information assets must abide to. There are many kinds of security policies such as Password Policies, Remote Access Policies, Mobile Device Policies, Vulnerability Assessment Policies, Acceptable Use policies and Wireless Communication Policies. The assets protected by each one of the policies are different but, they all share common agenda. The security policy has the following important specifications to follow for the best benefit. Devices such as notebooks, handhelds, portables, personal digital assistants, smart phones, etc. which are issued by the Information Technology Department should be permitted to get access to the company internal network through wireless technology. Devices should be checked to have pre-configured with necessary operating system and security software which provides an encrypted tunnel (virtual private network) for network traffic; encrypts device hard drives; screens and removes virus and other malware; supports extended user authentication dialog; supports remote file backups; updates software when the software resident on the device is out of date; prevents